There is a storied history of travelers sharing their experiences through visual mediums and that is not changing anytime soon. As a DMO, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
We often advise DMOs to curate TripAdvisor rankings with their stakeholders as a means of encouraging the conversation. Together, you can identify and promote the authentic local favorites that will accurately portray your destination as a can’t-miss destination.
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your marketing plan.
Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer.
Virtual reality can immerse prospective visitors in your destination, giving them a sense of place without setting foot there. Learn the ins and outs of VR in our introduction to the medium.
Boosting organic social content is one of the fundamental tactics to increase user engagement. Read on to learn about the different methods and strategies available.
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.
A sound social media strategy should include a mix of measured messages to appropriate audiences. Learn about 7 components of creating a balanced social media editorial calendar.
As social media evolves, so should your social media strategy. In this Vlog we discuss the evolution of the DMO‘s role in social media content creation to curation.
Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.