It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voice to elevate your destination.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
- By Topic
- Case Study
- Destination Trend
- Digital & Interactive
- DMO Challenges
- DMO Collaboration
- Landing Pages
- Lodging Tax
- Marketing Action Plan
- Marketing Strategy
- Meeting & Convention Sales
- Meeting Planning
- Niche Marketing
- Pay Per Click
- Social Media
- Vacation Rentals
- Visitor Demographics
- By Type
We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs and Processes for yourself or your organization.
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms.
Stand out from your competition by offering an added-value, custom landing or event page for planners.
Want to take your LinkedIn presence to the next level? As a follow up to The Value of LinkedIn for Sales Professionals, you’ll find five advanced tactics to take you beyond the basics of LinkedIn.
Do your stakeholders see the connection between tourism and economic development? Knowing the numbers, and sharing that with your tourism partners will help you share the story of your destination. Tourism is not just about fun leisure activities, it is also about the jobs it provides and the amount of money it saves tax payers.
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy?
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading.
Research is a valuable tool and can be used as a vehicle to further stakeholder collaboration. Collecting opinions, input and information from stakeholders can facilitate product development, help a DMO refine their message and provide important resources to stakeholders, all with the goal of providing visitors authentic experiences.
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes.