Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.
Category: Destination Trend
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices.
With meeting planners looking to book events for attendees that are memorable, inspiring and engaging, DMOs have the opportunity to meet their needs by strategically marketing alternative meeting spaces in their cities - consider wedding venues, breweries, downtown rooftops, etc.
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
Identify and leverage a rural community’s assets as an economic development engine and to help preserve traditions, artistic styles and various processes for future generations.
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their (new & additional) role as destination managers.
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips.
Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity?