With more travelers looking to social channels for help in planning their next excursion, having a robust social media strategy will help your DMO highlight your destination’s best offerings and influence the travel plans of your target markets. View our recommended best practices for developing a social media strategy.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
- By Topic
- Case Study
- Destination Trend
- Digital & Interactive
- DMO Challenges
- DMO Collaboration
- Landing Pages
- Lodging Tax
- Marketing Action Plan
- Marketing Strategy
- Meeting & Convention Sales
- Meeting Planning
- Niche Marketing
- Pay Per Click
- Social Media
- Vacation Rentals
- Visitor Demographics
- By Type
Attractions, both tangible and intangible, draw visitors who value what they represent. Identify and market your main attractions to encourage travelers to choose your destination when they book their next trip.
Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets.
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence.
We often advise DMOs to curate TripAdvisor rankings with their stakeholders as a means of encouraging the conversation. Together, you can identify and promote the authentic local favorites that will accurately portray your destination as a can’t-miss destination.
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your marketing plan.
Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer.
By establishing digital fences around geographical locations, geofencing and geofilters allow you to target visitors with timely messages as they explore your destination.
The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials.