Sunset Capital of Alabama Town of Dauphin Island

Description

Located at the southernmost point of Alabama, Dauphin Island offers an authentic taste of the beautiful Gulf Coast. No glitz or glamor. Just a lot of quiet. Where eco-tourism drives the local economy. But after the BP Deepwater Horizon drilling rig exploded in 2010, more than 4-million gallons of oil spilled in the Gulf of Mexico paralyzing the local economy. For years, loyal Island tourists migrated elsewhere. No new visitors crossed the three-mile bridge to vacation. The impact on the economy was devastating. After years of litigation, BP agreed to a settlement and awarded a payout to Dauphin Island to boost tourism marketing – and Stamp was hired to tackle the assignment. Not only did we need to convince our target market that Island tourism was alive and well, we also needed to take this opportunity to rebrand the Island with a more up-to-date and appropriate brand voice that set them apart from other nearby competition on Alabama, Florida and Mississippi beaches.

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Objectives

  • Conduct a focus group and create intercept surveys to uncover perceptions of Dauphin Island tourists and locals.
  • Create a new logo and tagline.
  • Communicate the unique flavor of Dauphin Island, AL through online and print channels.
  • Create a custom image library showcasing the area’s notable attractions and unique lifestyle to be used throughout the website and in print pieces.
  • Design and develop a new website that addresses the needs of Island residents as well as tourists.
  • Create a destination Marketing Action Plan to increase tourism for Dauphin Island.

Deliverables

  • Logo Design
  • Custom On-Location Photography
  • Website Design, Development and Management
  • Marketing Action Plan
  • Social Media Strategy and Implementation
  • Print Ad Series
  • Research
  • Light Pole Banners
  • Outdoor Design
  • Rack Card Design
  • Media Planning and Placement

Areas of Expertise

  • Branding
  • Photography
  • Print Design
  • Website Development
  • Media Placement
  • Social Media
  • Research

Let’s work together

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