Luxury Homes on 30-A Sanders Beach Rentals, Vacations & Property Management

Description

Sanders Beach Rentals provides families the ultimate luxury beach vacation along scenic highway 30-A on Florida’s Gulf Coast. However, the client’s old brand did not communicate the luxurious offerings, first-class service or sense of complete escape they offer. In addition to a new look, they wanted to grow the number of luxury homes in their portfolio and needed a marketing action plan to do this. Stamp was selected to rebrand the company and provide strategic planning to get them to the next level.

Objectives

  • Develop a Marketing Action Plan to grow their portfolio of luxury homes and condos along 30-A.
  • Retain current homes in the Sanders Beach Rentals portfolio that fit the “Sanders Standards” luxury profile.
  • Retain current rental guests and grow their client base targeting key cities in the Southeast.
  • Create a newly designed logo and brand voice to be implemented across marketing platforms.
  • Create a complete communications package.
  • Design a printed company sales presentation package that reflects the company’s luxury identity to be used to recruit new properties to the portfolio.
  • Develop and design a print ad series.
  • Design an e-marketing campaign targeted to past rental guests to encourage increased bookings during the shoulder season. Early campaigns resulted in a 60% open rate and 40% click-through rate.

Deliverables

  • Marketing Action Plan
  • Logo design
  • Communications Package
  • Customizable Sales Presentation
  • Print Ads
  • Email Design and Delivery

Areas of Expertise

  • Strategic Planning
  • Branding
  • Print Design
  • Email Marketing

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