A Splash of Sophistication. Luxury Homes and Gulf-front Condominiums on Alabama’s Gulf Coast

Description

Martinique on the Gulf is a French Caribbean-style resort located on the Fort Morgan peninsula of Alabama. Stamp was tasked with creating a brand and personality for the property and market to second home buyers throughout the Southeast. The agency’s strategic and creative team worked closely with the developer visiting the raw land before development began and traveling the Southeast with the client visiting similar resorts and gathering information to ensure Martinique’s sales success. Our initial work resulted in sales of homes and condos well ahead of the developers projected schedule. After the sales phase was complete, the agency was then tasked with the development and management of an aggressive resort rental management program to put “heads in beds” for the Martinique home and condo owners in a resort rental program.

Objectives

  • Develop a brand that balanced the natural location with an elegant French Caribbean architectural theme.
  • Communicate the unique offering and personality through a unified brand voice in all marketing channels.
  • Create a custom image library showcasing real estate offerings, amenities as well as the beauty of the location.
  • Design and develop a new website with streamlined architecture and user-friendly function.
  • Develop sales center design and exterior signage applications and consult with vendors for installation.
  • Plan and execute a strategic sales and marketing campaign throughout the Southeast.

Deliverables

For sales phase:

  • Logo design
  • Slogan
  • Sales kit
  • Website design, development, management and SEO
  • E-marketing
  • Custom on-location photography
  • Sales video with custom on-location videography
  • Sales center design
  • Vehicle wrap
  • Resort signage design
  • Strategic sales and marketing campaign to include print and outdoor

Areas of Expertise

  • Branding
  • Photography
  • Videography
  • Print Design
  • Website Development & SEO
  • Environmental Graphics
  • Strategic Sales and Marketing Planning
  • E-marketing
  • Social Media

Let’s work together

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