South Carolina Beach Vacations Vacation Rentals on Garden City Beach & Surfside near Myrtle Beach

Description

Located just minutes from Myrtle Beach, SC – considered one of the country’s top vacation destinations – Dunes Realty manages over 900 vacation rental homes and condos. In a time where most travel marketing is implemented online, Dunes leadership and its property owners feel that it is important to produce a printed vacation rental guide for their clients to receive in the mail just before the holidays to generate interest and secure booked reservations for the upcoming Spring and Summer vacation seasons. The client and their property owners also feel that print advertising in regional lifestyle magazines is still an important part of their overall marketing strategy to promote Dunes as the premier vacation rental management company in the Myrtle Beach, SC area.

Objectives

  • Manage and execute the print marketing for one of the largest vacation rental management companies on the East Coast and coordinate brand standards so that print executions coordinate with their online marketing efforts.

Deliverables

  • Design and produce 100 page vacation rental guide showcasing over 900 beach homes and condos with detailed specifications and rental rates for each property along with information about the Myrtle Beach, SC area.
  • Design fractional page print ads for regional lifestyle publications.
  • Design print materials for various target audiences including property owners and rental guests.

Areas of Expertise

  • Concept Development
  • Copywriting
  • Print Production
  • Media Planning + Placement

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