Capital Cool! Montgomery Area Chamber of Commerce Convention & Visitor Bureau

Description

A survey of recent visitors revealed awareness and significant appreciation for the unprecedented tourism product development Montgomery, Alabama has enjoyed over the last 10 years. However, that same research revealed that Montgomery was often described by potential visitors as a sleepy, historic southern city. Quite simply, potential visitors had a completely different opinion of Montgomery than recent visitors. Armed with these findings, Stamp worked with the Montgomery CVB to execute a new campaign to communicate today’s Montgomery. One with a revitalized downtown entertainment district and ever expanding east side of town both with new hotels and an eclectic mix of unique local shops and restaurants that appeal to visitors seeking a traditional, yet hip experience.

Objectives

  • Create a campaign emblematic of the dynamic Capital City Montgomery is becoming.
  • Design and develop a new website that could be integrated with their customer relationship management system, Simpleview CRM.

Deliverables

  • Marketing Action Plan
  • “Capital Cool” campaign development and related iconography
  • Custom on-location photography and videography
  • Visitor guide design
  • Visitor maps for attractions, restaurants and hotels
  • Meeting planner guide
  • Print ad series
  • Billboards
  • Website design, development and management
  • Search Engine Optimization efforts
  • Integrated a blog development
  • “What’s Cool this weekend” portal with email signup to increase direct e-marketing leads

Areas of Expertise

  • Marketing action planning
  • Campaign development
  • Photography and videography
  • Website development
  • Ongoing digital campaign management

Let’s work together

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