Go All Out, Columbus! Columbus, Georgia Convention and Visitors Bureau

Description

Columbus is the second largest city in Georgia, has a vibrant business community, numerous attractions and is home to Ft. Benning, the fifth largest military base in the world. However, as military travel has contracted with BRAC and an IHG Army Hotel with 850 room opened on Ft. Benning, the Columbus Convention and Visitors Bureau (CCVB) saw a 20% drop in occupancy and needed to implement a new direction for tourism recruitment. Independent research studies conducted for the CCVB and then updated over several years revealed that many Columbus visitors appreciated the numerous and growing outdoor adventures and activities that Columbus has been carefully curating over the last 10+ years. Armed with these findings, the CCVB invited several agencies to participate in a competitive review process and upon Stamp’s presentation of the “GO ALL OUT” campaign, the CCVB Board of Directors selected Stamp to take over the CCVB account as agency of record.

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Objectives

  • Utilize the research to develop a campaign to better position Columbus, Georgia to earn more leisure travel and meeting business.
  • Integrate traditional and digital marketing efforts

Deliverables

  • Marketing Action Plan
  • “Go All Out” campaign development and related iconography
  • Website design, development and management
  • Search Engine Optimization efforts
  • Multiple campaign specific landing page designs, development and management

Areas of Expertise

  • Marketing action planning
  • Campaign development
  • Website development
  • Ongoing digital campaign management

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