Where history and nature flow. Albany, Georgia Convention and Visitors Bureau

Description

Albany, Georgia is situated on the banks of the Flint River and home to numerous river and natural aquifer attractions including the Flint RiverQuarium. Albany is also home to a Marine Corps logistics base and numerous support contractors as well as serving as a regional healthcare and shopping hub for southwest Georgia residents. An independent research study led to brand enhancement and market repositioning efforts. After working for many years as The Albany, GA Convention & Visitors Bureau (ACVB) digital agency of record, the ACVB reached out to Stamp for an overall brand refresh and complementary web enhancements.

Featuring a brand positioning statement discovered through CVB-commissioned research – “Where history and nature flow,” signature images on the home page and improved site architecture, Stamp created a website including notable attractions and a complete list of restaurants, hotels and shopping.

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Objectives

  • Design a new brand identity.
  • Communicate the unique flavor of Albany, GA through online and print channels.
  • Design and develop a new web site with streamlined architecture and user-friendly function.
  • Design a visitor guide as the official printed travel resource to make trip planning easy.

Deliverables

  • Brand refresh
  • Visitor Guide
  • Print Ads
  • Mobile-friendly Website design, development and management
  • Search Engine Optimization (SEO)
  • Visitor Guide design
  • E-newsletter Template
  • Website fully manageable by the staff

Areas of Expertise

  • Branding
  • Print design
  • Website development & SEO

Let’s work together

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