One of the most challenging things for a Destination Marketing Organization to do is to inspire collaboration among stakeholders. It’s difficult to persuade cooperation especially if area businesses and organizations do not see the big picture related to tourism, share the DMO’s vision, or if the participants with whom they are asked to cooperate with are perceived as competitors. Perhaps the first step to elicit cooperation is to share the vision.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
- By Topic
- Case Study
- Destination Trend
- Digital & Interactive
- DMO Challenges
- DMO Collaboration
- Landing Pages
- Lodging Tax
- Marketing Action Plan
- Marketing Strategy
- Meeting & Convention Sales
- Meeting Planning
- Niche Marketing
- Pay Per Click
- Social Media
- Vacation Rentals
- Visitor Demographics
- By Type
Giving meeting planners a visual experience during the decision making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level.
A destination Marketing Action Plan (MAP) is a proven process that your team can undertake to define and prioritize the Who, What, Why, and How that influences your marketing success. Download the destination MAP worksheet that Stamp created to help with this planning process.
The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners.
With a long history developing destination Marketing Action Plans for clients and experience with Destination Marketing Organizations, Stamp Destination Marketing has developed a process we call destination Mapping - or destination MAP. Every destination is a constantly evolving ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions. A destination MAP will help navigate the complex ecosystem and achieve your DMO goals.
LinkedIn is more than your online résumé. It is a professional social network geared toward finding leads, opportunities, connecting professionals and sharing valuable industry research and news. Find out how you can make your LinkedIn profile profile stand out and work for you with some simple tips and tricks.
You’ve heard the old saying “a picture’s worth a thousand words”—as a destination marketing professional you want to make sure the pictures you use communicate the right thousand words. At Stamp, we believe that a visual sense of authenticity comes from capturing, collecting, and curating images that feature both extraordinary moments and everyday life.
More and more vacationers and travelers are choosing to stay in short term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies are appealing to consumers, they are disruptive to DMOs.
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia.