With meeting planners looking to book events for attendees that are memorable, inspiring and engaging, DMOs have the opportunity to meet their needs by strategically marketing alternative meeting spaces in their cities - consider wedding venues, breweries, downtown rooftops, etc.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
By collaborating with your local stakeholders to leverage their events to help generate overnight stays, your efforts will boost economic development for your destination and encourage repeat visits.
DMOs must consider the social and environmental impacts of tourism in addition to its economic benefits. While it’s encouraging to witness a massive influx of visitors, how is it affecting the integrity of your destination? And equally as important, how is it affecting the overall visitor experience?
A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar.
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy.
Concepting original imagery for a branding campaign isn’t always easy. Stephen outlines his process and the steps he took to create four unique persona images for one of our DMO clients.
Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials.
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think.
When a natural disaster strikes, affected locations and surrounding areas often have to manage the sudden displacement of evacuees. With a bit of preparedness and open communication, your destination can turn a frantic experience into one that is well planned and accommodating.