A sound social media strategy should include a measured message mix to appropriate audiences. Learn about 7 components of creating a balanced social media editorial calendar.
Category: Visitor Demographics
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.
As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market.
Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be.
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests.
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.