Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be.
Category: Visitor Demographics
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests.
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.
With more and more DMO marketing budgets shifting to accommodate the demands of digital, making time to periodically review search network settings and test or make changes to boost performance is increasingly worth it. Continue reading for more specific, advanced PPC optimization tactics.
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO.