Does your marketing plan factor in trip planning tools like TripAdvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy.
Category: Social Media
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests.
As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices.
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy.
When a natural disaster strikes, affected locations and surrounding areas often have to manage the sudden displacement of evacuees. With a bit of preparedness and open communication, your destination can turn a frantic experience into one that is well planned and accommodating.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose.
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips.
If you learn to shoot and distribute mobile video, you will be able to generate engaging content that tells your story quickly, efficiently and authentically.