A sound social media strategy should include a measured message mix to appropriate audiences. Learn about 7 components of creating a balanced social media editorial calendar.
Category: Marketing Strategy
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
As social media evolves, so should your social media strategy. In this Vlog we discuss the evolution of the DMO‘s role in social media content creation to curation.
Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.
As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer.
National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community.
As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market.
Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be.
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus.
Does your marketing plan factor in trip planning tools like TripAdvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy.
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.