Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be.
Category: Marketing Strategy
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus.
Does your marketing plan factor in trip planning tools like TripAdvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy.
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.
In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience.
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests.
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
By collaborating with your local stakeholders to leverage their events to help generate overnight stays, your efforts will boost economic development for your destination and encourage repeat visits.
DMOs must consider the social and environmental impacts of tourism in addition to its economic benefits. While it’s encouraging to witness a massive influx of visitors, how is it affecting the integrity of your destination? And equally as important, how is it affecting the overall visitor experience?