Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
Category: Marketing Action Plan
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
There is no effort more important to guiding the marketing of a Destination Marketing Organization (DMO) than a clear, prioritized strategic marketing plan. Download our MAP workbook and skip the daunting uncertainty of not knowing where to start in creating a marketing plan.
A comprehensive strategic marketing plan is more than just a list of tactics. Read more to see some tips to developing a more efficient and effective marketing plan of action for your DMO.
We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs and Processes for yourself or your organization.
A destination Marketing Action Plan (MAP) is a proven process that your team can undertake to define and prioritize the Who, What, Why, and How that influences your marketing success. Download the destination MAP worksheet that Stamp created to help with this planning process.
With a long history developing destination Marketing Action Plans for clients and experience with Destination Marketing Organizations, Stamp Destination Marketing has developed a process we call destination Mapping - or destination MAP. Every destination is a constantly evolving ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions. A destination MAP will help navigate the complex ecosystem and achieve your DMO goals.