Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.
Author: Victoria Belton
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.
Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be.
With meeting planners looking to book events for attendees that are memorable, inspiring and engaging, DMOs have the opportunity to meet their needs by strategically marketing alternative meeting spaces in their cities - consider wedding venues, breweries, downtown rooftops, etc.
When a natural disaster strikes, affected locations and surrounding areas often have to manage the sudden displacement of evacuees. With a bit of preparedness and open communication, your destination can turn a frantic experience into one that is well planned and accommodating.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.
It is important to periodically evaluate your DMO’s social media strategy. Use our social media worksheet assessment to guide you to a better social media action plan.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within.