A sound social media strategy should include a measured message mix to appropriate audiences. Learn about 7 components of creating a balanced social media editorial calendar.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
As social media evolves, so should your social media strategy. In this Vlog we discuss the evolution of the DMO‘s role in social media content creation to curation.
In this brief video Chris Cavanaugh, DMO consultant, makes some excellent points about the challenges of requesting spec creative in the agency evaluation process.
Take our brief survey and share some of the challenges your Destination Sales Professionals face. Later, we will share our compiled report as well as insights on how to handle these obstacles.
Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique.
By collaborating with your local stakeholders to leverage their events to help generate overnight stays, your efforts will boost economic development for your destination and encourage repeat visits.
DMOs must consider the social and environmental impacts of tourism in addition to its economic benefits. While it’s encouraging to witness a massive influx of visitors, how is it affecting the integrity of your destination? And equally as important, how is it affecting the overall visitor experience?
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
Geo-fencing is an emerging technology that DMOs or CVBs could utilize for their marketing efforts. But what is a practical use of it and is it right for your destination? Read on as we discuss.