In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience.
Author: Camille Leonard
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials.
Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination.
Your destination’s brand is NOT an ad campaign and it DOESN’T happen overnight. The brand is an expression of the essence of your community. Read about what defines a brand and discover how your DMO can harness it to appeal to visitors.
Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies.
Shooting compelling portraits of your destination requires plenty of planning and preparation. Don’t shortchange yourself by skipping these 5 steps that we believe are vital to a successful photoshoot.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them.
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voice to elevate your destination.
One of the most daunting tasks for a destination marketing organization (DMO) is making the decisions necessary to rebrand the community they represent. Branding often includes a tagline that captures what it is that makes your community different from other places. But before you craft the perfect one, you have to ask whether you need a tagline at all.