Developing target markets can lead to DMO campaigns that resonate with specific groups. See how Visit Columbus, GA used personas to promote themselves as the destination for the perfect blend of both business and leisure activities.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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With live streaming video, your destination can showcase local highlights in an engaging, personable manner. But to maximize your results, follow these tips on streaming.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity?
If you learn to shoot and distribute mobile video, you will be able to generate engaging content that tells your story quickly, efficiently and authentically.
Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination.
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.
It is important to periodically evaluate your DMO’s social media strategy. Use our social media worksheet assessment to guide you to a better social media action plan.
With more and more DMO marketing budgets shifting to accommodate the demands of digital, making time to periodically review search network settings and test or make changes to boost performance is increasingly worth it. Continue reading for more specific, advanced PPC optimization tactics.
Developing your website requires comprehensive, strategic planning. Read about our DMO website planning process and which questions need to be answered as you work through each step of creating a destination website.