Concepting original imagery for a branding campaign isn’t always easy. Stephen outlines his process and the steps he took to create four unique personas for the Columbus, GA CVB.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials.
Everyone has an ambiguous ambition to ”boost website traffic and increase leads.” But what does it truly take to make that happen? If you read about our collaboration with the Alabama Bicentennial Commission, you may find the answer is more straightforward than you think.
When a natural disaster strikes, affected locations and surrounding areas often have to manage the sudden displacement of evacuees. With a bit of preparedness and open communication, your destination can turn a frantic experience into one that is well planned and accommodating.
With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO.
Identify and leverage a rural community’s assets as an economic development engine and to help preserve traditions, artistic styles and various processes for future generations.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose.
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their (new & additional) role as destination managers.
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.